Thursday, April 29, 2010

ROUTE 66 launches the Passport 66 RV Club

ROUTE 66 launches the Passport 66 RV Club

OVERLAND PARK, Kansas -- The ROUTE 66 RV Network announced today it has launched the Passport 66 RV Club that is being offered as an upgrade product to the network’s current Classic Care Club, which has been in existence since 2004.

“While our basic Classic Care Club has served ROUTE 66 customers very well for the past 5 years through our 140-plus dealerships nationwide, this new, enhanced product expands our customers’ benefit points to well over 5,000 partner locations in the United States, Canada and Mexico,” said Dave Francis, managing partner of the network.

In addition to the unique ROUTE 66 Classic Care Club benefits that offer member’s parts discounts and priority service at all ROUTE 66 RV Network dealers while traveling, the Passport 66 RV Club also offers its members:

  • Up to 50 percent off at nearly 3,000 campgrounds, hotels and resorts through Passport America & Freedom Resorts
  • Discounted golf rates at more than 2,000 Player’s Pass golf courses nationwide
  • Reduced car rental rates at more than 700 Dollar/Thrifty locations
  • Money-saving offers for RV wash services at 100-plus Blue Beacon Truck Wash facilities
  • Savings on DIRECTV satellite packages and a ROUTE 66 Gift Card
  • Specialty club rates at RV America Insurance
  • Unique offers at the network’s new on-line parts store -- Parts66.com
  • Other special member-only offers

This new club is a paid membership program but is only available to those RVers who either buy a unit, parts or service from a ROUTE 66 RV Network dealership. “It’s always been our goal to provide our dealers with programs that are uniquely theirs and that add to the RV consumer’s preference in shopping and buying from a ROUTE 66 dealer”, Francis said. “Strong differentiation and added-value in today’s market is more important than ever.

“We’ve launched the Passport 66 RV Club with a solid team of partners and valuable RV customer benefits," said Francis. "But we see it as a very dynamic process that we intend to regularly enhance with new partners and programs.”

Even though it’s only set-up for Classic Care Club upgrades, people can visit the Passport 66 RV Club website at www.Passport66RV.com to learn more.

SOURCE: Route 66 RV Network press release

Posted in: RV Industry

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